Solo In Chicago…Grow Your Practice!

This was a new-to-me post over at Yaro’s old blog, Small Business Branding…these were the 9 tips:

1. The design of your logo really doesn’t matter.
   –Interesting, because I’ve been giving some serious thought to investing some $$ here for the blog and the firm.
2. Have a professional website.
   –Yep.
3. Blogs are good.
4. Blogs are good, but they’re just one tool.
5. Prepare a one page corporate overview.
   –In advance on an initial client meeting I like that potential client to have three things in their minds/hands: a firm overview about who we are and what we do; an information form for them to fill-out information about their case; general fee information.
6. Participate in local business events.
7. Do what you say you’re going to do.
8. Stand for something.
9. Realize that you’re not in control of your brand.