I’ve had these couple articles in my “to read” pile for a while and both are quite worthwhile…Self-Marketing is key to being a Top Lawyer & What Makes a Lawyer Great? And look at that one answers the other…well, sort of.
On Self-Marketing…
Everyone has a personal brand even though most don’t seem to know it. Your personal brand is how decision-makers view you. It is the total sum and breadth of your work history, reputation, involvement, initiative and personal values. Brand you is riding on whether people think you are competent, committed, available and willing to offer counsel. Sometimes for free. And often after hours.
Surely something that has hit me over the head over the last 4 years. Question, rank the importance of the following items in building a law practice: marketing, business management, and substantive legal skill? Sadly when I started my solo practice I would have ranked the items: 1. substantive legal skill; 2. marketing; 3. business management…today, 1. marketing; 2. business management; 3. substantive legal skill.
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