Here’s a teaser for ya to entice you to watch our June 30th Webcast.
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The question: What’s the worst decision you’ve made in your early years in solo practice? The unanimous answer: UNDER-BILLING…in other words, under-valuing the worth of your legal services. And it kills you for at least 3 reasons:
- If client pays, you’ve cost yourself that difference between what you’re worth versus what you actually billed.
- You’ve lowered the perceived value of your brand…right or wrong the cost of a product or service often equates to it’s perceived value or luxury.
- You often lower your performance expectations (and actual performance) to match your billing rate. Ideally you give the same effort for your best clients and say that pro bono case but I’ve felt the leak of lowered performance that’s hard to totally avoid
