That’s among the themes from the WSJ’s Lawyers Often Lack the Skills Needed to Draw, Keep Clients. Interesting that many law firm consultants and lawyer “coaches” are seeing booming business in this tough economic environment. The general theme from the piece:
While many firms are looking outside to hire coaches, others are ramping up internal efforts. At Boston-based Nixon Peabody, where the marketing budget is down 20% this year, chief marketing officer Mark Greene says there has been a distinct shift in how resources are allocated, with more emphasis on coaching individual lawyers. “A year ago the department was more focused on marketing in the traditional sense of brand creation,” says Mr. Greene. “We have shifted resources toward one-on-one relationship building.
Look at that even a member of our blogroll is quoted. A book referenced by a commenter…the table of contents looks great:
How to Capture and Keep Clients: Marketing Strategies for Lawyers
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