I wanted to share a marketing letter I sent out lately thinking others may face a similar problem that I do. Namely, it’s the problem of clients and/or referral sources having a too limited definition of your law practice subject areas. So I sent the below to some 25 excellent professional referral sources who had sent me primarily real estate matters over the years because obviously the real estate market is slow and these folks must get asked about other lawyer needs too, right?
I am writing in the hope that your 2009 is off to a wonderful start and to thank you for your support and referral business over the past several years. In lieu of the trying state of our current economy and the fledgling (but hopefully improving) condition of the real estate market, I wanted to make sure that you’re aware of the full nature of my and our Firm’s legal practice. Over the last eight years my practice has been focused exclusively on the following matters:
Divorce and Parentage matters. In situations involving married or unmarried parents I represent both parents and often the children involved in custody and visitation litigation, plus child support collection and property division when applicable. A niche specialty of mine is handling cases involving elderly parties and parties and/or children with disabilities. Cook County judges regularly appoint me to represent parties facing contempt of court where incarceration is often likely.
Elderly and Estate matters. Going back to my time working for the Southern Illinois University School of Law’s Elder Law Clinic, this has always been central to my practice. I regularly represent the estates of deceased individuals and the guardians of persons with disabilities in ushering their affairs through probate court. I also help individuals plan their estates often involving powers of attorney, living wills and trusts, and regular wills. Also, be aware of the Chicago Bar Association’s Senior Will Program (312-554-2000) where I and other attorneys regularly appear at senior centers throughout Chicagoland to provide basic estate planning services at very affordable rates (certain age and income requirements apply).
Landlord/Tenant and Association matters. I’ve worked with over 60 condominium, townhome, and homeowner’s associations in board counseling and property management since 2002. I also work with several large, residential landlords in prosecuting tenant evictions.
I hope I can be of service to you and your clients this year as you grow your business. Please drop me a note so I know exactly what you’re doing too and lets get together in-person soon!
The mailing has generated some new clients already and hopefully many, many more to come!





thanks !! very helpful post!
I rarely comment on blogs but yours I had to stop and say Great Blog!!
Hi, interesting post. I have been wondering about this topic,so thanks for sharing. I will certainly be subscribing to your posts. Keep up the good work
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