A good advice piece regarding developing your “elevator speech.”
Here’s a simple three step model to describing yourself:
Meaningful minute. Civiello advises clients preparing lengthy presentations to start by distilling their messages into 60 seconds. Her basic formula goes like this: “Say who you are, what you do, and why you do it better.”
When clients stumble over the third part she asks, “What do you contribute? Why is the world a better place because of what you do?” If that’s a little too grandiose, consider what sets your performance apart. How is your contribution different from others?
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