Comments on: The Best Speaker w/ the Worst Marketing Materials http://soloinchicago.com/454/the-best-speaker-w-the-worst-marketing-materials/ Down-To-Earth Advice for Legal Entrepreneurs in Chicagoland and Around the World! Tue, 31 Aug 2010 20:13:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: webmagnets http://soloinchicago.com/454/the-best-speaker-w-the-worst-marketing-materials/comment-page-1/#comment-176 webmagnets Sat, 05 Apr 2008 17:03:00 +0000 http://soloinchicago.com/?p=454#comment-176 http://www.web-magnets.com is offer 50 free business card magnets. http://www.web-magnets.com is offer 50 free business card magnets.

]]> By: Chief Show Officer http://soloinchicago.com/454/the-best-speaker-w-the-worst-marketing-materials/comment-page-1/#comment-175 Chief Show Officer Fri, 04 Apr 2008 23:32:00 +0000 http://soloinchicago.com/?p=454#comment-175 Ernie the Attorney summed it up pretty well. When he used a card that was out of the ordinary and a bit unexpected.<br/><br/>According to Ernie, "It seemed like the card had 'special powers' because it always created a small buzz."<br/><br/>Not to say you shouldn't have a more traditional biz card (a lawyer probably should) but why not have a UNIQUE card that you can use when you want to "show off" a bit. <br/><br/>(Was that plug at all subtle?) Ernie the Attorney summed it up pretty well. When he used a card that was out of the ordinary and a bit unexpected.

According to Ernie, “It seemed like the card had ‘special powers’ because it always created a small buzz.”

Not to say you shouldn’t have a more traditional biz card (a lawyer probably should) but why not have a UNIQUE card that you can use when you want to “show off” a bit.

(Was that plug at all subtle?)

]]> By: Chuck http://soloinchicago.com/454/the-best-speaker-w-the-worst-marketing-materials/comment-page-1/#comment-174 Chuck Fri, 04 Apr 2008 21:45:00 +0000 http://soloinchicago.com/?p=454#comment-174 In this day and age I tend to think that most materials do not make it much out of the door. Load the prospects down and it will all end up in the trash. I use a logo, and I refuse generally to use PowerPoint because I think it is overused, improperly used and can often distract from the few points you need to actually get across. The point is to sell you, the speaker, and not the slide presentation. I therefore think that the talk or speech is everything. I do make sure that there are two things available. A good paper detailing the things I just spoke about. People who do not take good notes (few) will take these and hold on to them for at least a while. This will have my name and contact on the first page. The organization providing the conference or seminar will generally do the printing. It of course has all of the case law, etc. Then I make sure my business card gets out. I tend to think the rest if folly, expensive, and no more effective. If I had a choice I would have well designed digitally printed banners and banner stands in the room to plant the image, and to provide a place for the materials. The main thing is that you have to have a main contact point where that they can find you and the info they want. That is either a very good website or a blog with contact information and avenues. This domain name needs to provided in your talk or lecture, and be presented on your signage (if you have it), on your paper and on your business card. In this day and age I tend to think that most materials do not make it much out of the door. Load the prospects down and it will all end up in the trash. I use a logo, and I refuse generally to use PowerPoint because I think it is overused, improperly used and can often distract from the few points you need to actually get across. The point is to sell you, the speaker, and not the slide presentation. I therefore think that the talk or speech is everything. I do make sure that there are two things available. A good paper detailing the things I just spoke about. People who do not take good notes (few) will take these and hold on to them for at least a while. This will have my name and contact on the first page. The organization providing the conference or seminar will generally do the printing. It of course has all of the case law, etc. Then I make sure my business card gets out. I tend to think the rest if folly, expensive, and no more effective. If I had a choice I would have well designed digitally printed banners and banner stands in the room to plant the image, and to provide a place for the materials. The main thing is that you have to have a main contact point where that they can find you and the info they want. That is either a very good website or a blog with contact information and avenues. This domain name needs to provided in your talk or lecture, and be presented on your signage (if you have it), on your paper and on your business card.

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