Saw this comment left recently and I thought I’d make light of it. I don’t mind doing a little advertising for the guy if it helps SIC readers:
I just stumbled across this blog and thought it was the right place for this info. I am a criminal defense lawyer in New York and use the number 1-800-ARRESTED. I have started licensing the number for other cities and states. It will make existing advertising far more effective and is an amazing cornerstone around which to build an ad campaign. People always remember the number and it tells people what you do in an instant. If you’d like to talk just dial the number and if my firm answers it means no one has it in your area. Ask for Ken and I’ll go over how it works. It’s cheap, yours for as long as you want it and is the best number for a criminal defense practice without question. Give me a call. Ken Keith
I’ve never been an “800 Number” guy but that sounds like a good one for criminal attorneys. In the family law practice area I’ve heard of a person or two who’ve retained their lawyer by calling 1-800-DIVORCE. I know a lawyer friend of mine actually who has the 1-800-DIVORCE telephone number for the Chicago area and I think he does pretty well. Personally, I don’t like divorce and think it’s something vile and something to be avoided so not something I want as my most visible marketing strategy.
Personally I’ve given greater consideration to various vanity Web domains and redirecting those sites to our Firm’s main Web page. I think that will be part of our marketing strategy as we add a new practice area in comings months…more on that to come.
Anyone using domain redirects successfully??
RSS
Twitter
Facebook
YouTube
Consider checking pool.com for related domain names, that you can use with redirecting to direct their pre-existing traffic to your website. Its an auction model transaction, but often times you’re the only bidder and you can pick up a relevant domain name with pre-existing traffic for around sixty dollars. Pool.com offers a keyword alert service that will flag you when domains using keywords related to your marketing become avalable.
I’ve been agressively advertising basically since I went into practice over 2o years ago. I started with print ads and the Yellow pages and have evolved as the marketplace has changed. I own 800 ARRESTED and 800 CUSTODY and feel that the use of a vanity number greatly increases the effectiveness of my advertising. If you don’t agressively market just having an 800 vanity number will do little for you, if you you do, the value of these numbers, not just my numbers, should not be lightly dismissed. You need the right number, not just a number, but it does make a real difference.