Saw a great bunch of videos from ABA’s Techshow with the full article here and all 16 speaker presentations here. These are 6 minute presentations that answer the above, so, what is the future of law practice…
I honestly have no idea who Jack Newton is but the presentation is, What a law firm can learn from Zappos.com. The take-away…customer service. You can differentiate yourself as legal services become more of a commodity through providing great customer service. His last slide tagline: YOUR LAW FIRM IS A SERVICE COMPANY THAT HAPPENS TO SELL LEGAL ADVICE.
And from our friend Carolyn Elefant, The Lessons of Tommy Supreme. That’s a great lawyer/entrepreneur/blogger story that I was not familiar with at all. So this sole practitioner Tom Goldstein built a niche appellate practice that eventually was bought-out by BigLaw’s Akin Gump. Some take-aways:
- Power of Free – he did lots of pro bono work to raise his profile up front…could you do this? Or give-away a free publication?
- Boot Strap – he started as a home office guy…don’t throw away money on “fluff.”
- Niche Practice – you standout & marketing is cheaper because you’re only trying to reach a niche & you’re the expert not just some generalist.
- Hustle – you’ve got to go get those clients and be unconventional sometimes.
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Hi Peter,
Thanks for the mention. Jack Newton is head of Clio, an cloud based practice management tool. Because he’s not a lawyer, he wondered with me afterwards whether I thought his talk had applicability to lawyers – so I’m sure he will be happy to see that you appreciated it also.
Carolyn Elefant